Tuesday, December 24, 2019
Hamlet by William Shakespeare - 527 Words
Hamlet The tragic hero who happens to be Hamlet is a man of noble stature. Hamlet is very different from many others, this is because, he has a great personality and he comes from nothing but greatness. By him destroying himself for the greater good, Hamlet shows that he is a man of noble stature. Hamletââ¬â¢s father was King Hamlet; this makes Hamlet himself next in line to take on the throne, which his family has left. He is a prince so he is automatically of high status. Hamlets tragic flaw is his inefficiency to take action when it was needed the most. He is under different circumstances than his father because Hamlet himself is under the control of his emotions rather than his own sense of bravery. When Hamlet is given the chance to kill Claudius, who is his fathers murderer, he seems to be unsure of what he should do. Claudius was at prayer at this time, which made Hamlet reevaluate whether or not to kill him. In this instance Claudius could begin to beg for forgiveness for murdering the King, King Hamlet. At this point in time, Hamlet decides that he will wait for a better time to get the revenge he wants against Claudius. Hamlet displays that he is very indecisive. This flaw will lead to his death and to the death of others, which could have been avoided if he were to murder Claudius the first chance he had. The factor of ââ¬Å"Free-Choiceâ⬠does seem to contribute to the tragedy of Hamlet. As shown in the play Hamlet is a very indecisive person, so itââ¬â¢s hard for himShow MoreRelatedHamlet, By William Shakespeare880 Words à |à 4 PagesWilliam Shakespeare is praised as the pioneering English poet and playwright whose collection of theatrical works is regarded as the greatest artistic value throughout the history of English literature. Shakespeare delved into the spiritual and mental component of humanity and the consequences that arise from this human spirit when it is disputed. The most famous revenge tragedy play, Hamlet, is an excellent illustration of Shakespeareââ¬â¢s philosophical study of human nature. In Hamlet, the arguableRead MoreHamlet, By William Shakespeare899 Words à |à 4 PagesWilliam Shakespeare, author of Hamlet, was a well-known author in the 1500s and is still popular today. He was born on April 24, 1564 in London, England. Although there were no b irth records at that time, it shows he was baptized one year prior to that, which leads us to believe his birthday was in 1564 because children were normally baptized a year after their birth. Shakespeareââ¬â¢s writing style was very different than others at that time. He used many metaphors and rhetorical phrases, and most ofRead MoreHamlet, By William Shakespeare996 Words à |à 4 PagesHamlet, written by William Shakespeare, with out a doubt holds the most famous soliloquy in English history spoken by Hamlet in Act III, scene i, lines 57-90. This soliloquy holds much importance to the play as a whole because it ties together the reoccurring themes of suicide and Hamletââ¬â¢s inaction portrayed by Shakespeare. Hamlet poses a problem, which is the driving force of the play: ââ¬Å"To be or not to be?â⬠(III.i.57). Shakespeare uses this logical question asked by Hamlet to drive out his underlyingRead MoreHamlet, By William Shakespeare1178 Words à |à 5 Pages In William Shakespeareââ¬â¢s play Hamlet, the protagonist suffers from struggles with major characters, especially with the women in his life. While reading the play Hamlet, Hamlet appears to be a disillusioned man. Throughout the play, Shakespeare has only casted two females: Gertrude and Ophelia. Gertrude is defined to be incestuous, naà ¯ve and cold-hearted. On the other side, Ophelia is characterized to be ignorant, innocent and fearful. After the quick marriage of his mother and evil uncle, Hamletââ¬â¢sRead MoreHamlet, By William Shakespeare1308 Words à |à 6 PagesHamlet is arguably one of the greatest tragedies in all of literature and when most people think of tragic plays, they think of none other than the one who wrote it, William Shakespeare. This classic story of revenge excites itââ¬â¢s readers with its main character, Prince Hamlet, who goes through the unique human-like process of revenge that is often overlooked. Many other stories rely heavily on the logi c of good people doing good things and bad people doing bad things just for the sake of their natureRead MoreHamlet, By William Shakespeare Essay1453 Words à |à 6 PagesHamlet by William Shakespeare explores many aspects of mankind--death, betrayal, love, and mourning. Out of these, the most prominent theme in this play is death in the form of suicide. The main character, Hamlet, finds himself questioning the quality of life and the uncertainty of the afterlife once he discovers news of his father s death and the corruption in the kingdom that follows. Ophelia, Hamletââ¬â¢s lover, is found dead later in the plot and is presumed to have committed suicide. In Hamletââ¬â¢sRead MoreHamlet, By William Shakespeare1146 Words à |à 5 PagesA character so complex, enticing and fascinating, his name is Hamlet. We are all Hamlet, and that, is the argument. Hamlet is an enigmatic character with many flaws. These flaws are the ones that prove similarities between us and him. A play so popular and significant is due to its huge relevance to us as a society. In the play Hamlet, William Shakespeare uses Hamletââ¬â¢s character and metaphor to demonstrate that when one is left alone to their thoughts, these thoughts overtake reason. ConsequentlyRead MoreHamlet by William Shakespeare1456 Words à |à 6 PagesThe play Hamlet, by William Shakespeare, takes place in a time where the impossible was a part of the lives of everyday people. Occurrences that people in the modern time would believe unbelievable. Yet, with just a quill and parchment Shakespeareââ¬â¢s is able to connect the past and present by weaving a plot with skill that is still unparalleled to this day. The play Hamlet this exceeds this expectation by revealing depth of Hamlets, the protagonists, character personality through the useRead MoreHamlet, By William Shakespeare1920 Words à |à 8 PagesIn the play Hamlet by William Shakespeare, the character Hamlet must deal with both external and internal conflict. Hamlet encounters many struggles and has trouble finding a way to deal with them. With so many corrupt people in his life, Hamlet feels as if there is no one that he can trust and begins to isolate himself from others. A result from this isolation leads Hamlet to become melancholy. Hamlet struggles with suicidal thoughts, wants to kill King Claudius, and is distraught over his motherââ¬â¢sRead MoreHamlet, By William Shakespeare900 Words à |à 4 PagesIn this story Hamlet, by William Shakespeare, there was an excessive deal of questions surrounding Hamletââ¬â¢s mental state. Claudiusââ¬â¢s nephew hadnââ¬â¢t been the same since his father passed away. Itââ¬â¢s been up for discussion as if heââ¬â¢s actually senseless surrounding the death, or the wedding between his mom and uncle. Gertrude and the King married approximately a month or two after the funeral. At this point itââ¬â¢s not actually established what the cause of his actions is. Was Hamlet at fault for Poloniusââ¬â¢s
Monday, December 16, 2019
Understanding Technology Integration A Brief Examination of SAMR, TIM, and TPACK Free Essays
In the article Technology, Models, and 21st ââ¬â Century Learning: How Models, Standards, and Theories Make Learning Powerful by Dr. David Marcovitz and Natalie Janiszewski, M.Ed. We will write a custom essay sample on Understanding Technology Integration: A Brief Examination of SAMR, TIM, and TPACK or any similar topic only for you Order Now (2015), the reader is introduced to several models used to improve educatorsââ¬â¢ integration of technology. The integrative technology models discussed include several widely-used models, which are: SAMR, TPACK, Technology Integration Matrix or TIM, TPACK, and Bloomââ¬â¢s Taxonomy, and trudacot. The readers are provided with ways to combine all five models to create a meaningful and effective learning environment. The various sections of the article outlined how to extend the models in order to improve its effectiveness. For example, the authors discussed how to move from a tool-centered approach which focuses mainly on the technology applications to a purpose-centered approach, which is centered on higher-order thinking. In the article Integrating Technology into Instructional Practice, authors Eric Sheninger and Weston Kieschnick (2018) discussed how educators can purposefully integrate technology in order to achieve optimal results. The article focused in only three models: SAMR, TPACK, and TIM; however, the piece did include the Rigor/Relevance Framework, which is an action-oriented continuum for teachers to develop instruction, assessment and learning goals both with and without the use of technology (Sheninger Kieschnick, 2018). One of the most notable models for technology integration, the SAMR model developed by Dr. Ruben Puentedura, examines how technology is integrated from a hierarchical perspective and how it enhances learning. SAMR stands for Substitution, Augmentation, Modification, and Redefinition and includes simple substitution or modification at the lower levels of integration and transformative integration at the higher levels (Sheninger Kieschnick, 2018). The model is divided into ââ¬Å"above the lineâ⬠and ââ¬Å"below the lineâ⬠applications and the goal is for teachers to aspire to and learners to achieve above the line use of technology (Sheninger Kieschnick, 2018). Educators suggest that SAMR focuses too much on technology and integration is often to simply save teachersââ¬â¢ time. However, when combined with a model of learning SAMR can students use technology in more meaningful ways. The SAMR framework, is essentially focuses on levels of use of educational technology and is a great model for determining when, how, and why technology should be integrated. The Technology Integration Matrix or TIM incorporates five levels of technology integration with five characteristics of the learning environment. Developed at the Center for Instructional Technology at the University of South Florida and adapted buy the Arizona K12 Center in 2012, TIM does not focus solely on technology tools, but also how a powerful learning environment can be influenced by meaningful technology (Marcovitz ; Janiszewski, 2015). Each level of integration illustrates what technology use looks like rudimentary level, up to the most transformative technology usage level. The vertical axis of TIM focuses on five characteristics of the learning environment which include: active, collaborative, constructive, authentic, and goal oriented (Marcovitz ; Janiszewski, 2015). The basis of the horizontal axis is based on the progression with technology described by Sandholtz, Ringstaff, and Dwyer (1997) which include: Entry, Adoption, Adaption, Infusion, and Transformation. These five stages provide insight on integration of technology as well as provide a pathway for growth. Below is a snapshot of the TIMS five stages. Entry refers to the initial use of technology tools to deliver content to students. This is teacher-directed/focused. Adoption refers to teachers having the ability to direct students in the use of technology tools. This is also teacher-directed/focused. Adaptation refers to teachers acting as facilitators to help students find ways to use technology independently. This is moving towards the student-directed approach. Infusion occurs when students and teacher are comfortable with the integration of technology to the point that the teacher can define a learning objective and students are able to choose the appropriate technology tools to achieve it. Transformation occurs when the teacher encourages innovative use of technology tools and use technology tools to enable higher-order learning activities not possible without the technology. Technological Pedagogical Content Knowledge or TPACK framework outlines the interconnectedness to three primary forms of knowledge: (1) content, (2) pedagogy, and (3) technology. Extended from Shulmanââ¬â¢s concept of Pedagogical Content Knowledge, TPACK views technology knowledge is mastered once content and pedagogical knowledge has been mastered (Marcovitz Janiszewski, 2015). TPACK is achieved when all three domains successfully come together. Furthermore, the successful integration of technology using TPACK is understood based on the context of the content and the pedagogy being used. Both articles were written to help educators evaluate the use technology and determine how to integrate them in to the instructional environment ââ¬â both the teaching and learning. It appears that the goal of both articles was to describe how technology can be used to improve teaching and learning and not used just for the sake of it. Each article started with an introduction to the frameworks/models used to integrate technology followed by examples. There was much overlap between the information within the two articles which primarily discussed the same three main models: SAMR, TPACK, and TIM. However, Marcovitz and Janiszewki (2015), described how to purposely and effectively combine the models. For example, the authors discussed the creation of the Padagogy Wheel which is the combination of SAMR and Bloomââ¬â¢s Taxonomy in efforts to create higher-order learning. Furthermore, in Technology, Models, and 21st ââ¬â Century Learning: How Models, Standards, and Theories Make Learning Powerful by Dr. David Marcovitz and Natalie Janiszewski, M.Ed. (2015), the authors focused on combining five models, which could be bit overwhelming especially for a novice educator such as myself. In contrast, Integrating Technology into Instructional Practice provided a more detailed and simplistic analysis of the three models. Additionally, I appreciated how the authors also provided examples of applications and graphics that would appeal to the reader. The final section of the article discussed five steps to integrating technology that is rigorous and relevant for the learners. This portion of the article was extremely useful because it provided a quick blueprint on what educators should know about technology and its impact on the learning environment and real-world application. Overall, both articles were well written and provided enough information and resources about the three models and helped me understand which model would be best once I become the facilitator. Based on the readings and additional research, I believe that TIM would be most suitable for the adult learning environment where I am the facilitator. I appreciate how TIM is not a ââ¬Å"one size fits allâ⬠approach. Instead, the facilitator can use the matrix in a way that supports learners at all stages or entry points without compromising the goal to increase higher-order thinking. Furthermore, it can be easily combined with other technology integration models, if necessary, in order to achieve optimal results for both the teacher and learner. The matrix supports differentiation and will allow me to integrate technology beginning with teacher-directed activities to student-directed activities. In other words, technology integration slowly goes from teacher facilitated to student-directed while encouraging learners to become more responsible for their learning during each of the five levels (Jonassen, Howland, Moore, ; Marra, R., 2003). For example, I could initially facilitated instruction using an overhead projector, PowerPoint or video (Entry level of integration) which is a comfortable starting point for an adult learning environment-especially those returning to school after an extended period away. However, the goal is to move from lower or conventional levels of integration to complex or higher-order level thinking. I want to be able to put my students in the driverââ¬â¢s seat, and TIM allows me to gradually get them there. So once a learner has reached the transformative level they have the option to use different or unconventional technology tools based on what works for them. TIM integration is easy to follow. Furthermore, there are additional resources available to assist educators with preparing to use and navigating TIM. These resources include the Technology Integration Matrix Lesson Observation Tool (TIM-O) which is a tool that can be used for formative feedback, peer coaching, or professional development (TIM evaluation tools, 2018). There is also the Lesson Plan Review Tool (TIM-LP) which was designed to guide the school principals, curriculum specialists/master teachers and direct facilitators through the process of evaluating the level of technology integration and its effectiveness within a particular lesson plan (TIM evaluation tools, 2018). Having access to these additional tools is what makes TIM for distinctive and appealing to my teaching philosophy. As a new educator, I appreciate how TIM provides descriptors for how student and teacher activities should take place or consist of. Furthermore, it breaks down the complexity of each levels which will allow me to facilitate in a manner that is effective for me and the learner. TIM encourages both the teacher and student take ownership of the learning. During my time in this program, I have realized that adult learners thrive when they have some ownership of their learning. Furthermore, TIM would allow me to integrate both conventional and complex technology tools which will be useful for a diverse adult learning environment. This will ensure that my learners will have access to technology based on their entry level and exposure to more complex tools to prepare them for future usage (in order to achieve that higher-order thinking). There are no rules for integrating technology. However, the most effective teachers understand when, how, and why technology is being used, does not use it to save time or simplify their lessons and integrates technology in order to achieve optimal levels of higher-ordered learning. References Jonassen, D., Howland J., Moore, J., Marra, R. (2003). Learning to solve problems with technology: A constructivist perspective (2nd ed.). Upper Saddle River, NJ: Merrill Prentice Hall. Marcovitz, D. M., Janiszewski, N. (2015). Technology, models, and 21st ââ¬â century learning: how models, standards, and theories make learning powerful. Retrieved from https://udc.blackboard.com/sessions/D683640F52B5810C156C82AA187FB186/a6d1db7ccf5a4bac8dafbb580e41d854/ModelsofTechIntegration.pdf Sheninger, E.C., Kieschnick, W. (2018). Integrating technology into instructional practice: using the rigor/relevance framework as the primary tool for success blended learning. Retrieved from http://leadered.com/pdf/ IntegratingTechnologyInstructionalPractice.pdf TIM evaluations tools. (2018). Retrieved from http://www.apastyle.org/learn/faqs/web-page-no-author.aspx How to cite Understanding Technology Integration: A Brief Examination of SAMR, TIM, and TPACK, Papers
Sunday, December 8, 2019
Separate Peace Essay vs Movie free essay sample
Also, Finny and Gene in the movie visted the beach during the day time unlike in the book it was dusk. Just like the book though, Gene did not go into the water with Finny. In the book, Blitzball is played in the field, but in the movie blitzball is played in the woods. There are many small differences like this, but again there really arenââ¬â¢t any huge differences. ââ¬Å"Gene you are gifted and if I had that brain I would cut it open for people to see! â⬠says Finny in the movie. In the book gene never really got the idea at first that Finny actually wanted him to succeed. He was always thinking that finny was envious and was trying to get him to fail. The incident where Finny falls from the tree, Finny and Gene are not the only ones there in the book, but in the movie it is just the two of them. We will write a custom essay sample on Separate Peace Essay vs Movie or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It takes Gene a while after he jousts the tree limb to do something about Finny in pain at the bottom of the tree. In the book he is right there to help. ââ¬Å"I jousted the limb; I caused it ââ¬Å"gene says to Finny in the movie. In the novel, Gene never admits to doing it on purpose because of jealousy. Just like in the book, Gene tries on Finnyââ¬â¢s clothes. He does this so that he can see what it is like to be Finny. He wants to be Finny. Both the novel and the movie have the meetings in the Butt Room. In the movie, Gene doesnââ¬â¢t deny that he is going to enlist in the war, unlike in the book he does when the topic comes up. Both in the novel and the movie, Finny says ââ¬Å"The war isnââ¬â¢t realâ⬠. In the book Finny trains Gene for the Olympics outside, but in the move it was in an arena type place inside. Like I said in the first paragraph, A Separate Peace the novel and the book have both similarities and differences. I mostly mentioned the differences because there are too many similarities to mention. I think that the characters in the book were pretty much what I expected; besides I would that that Finny would be the cuter one of him and Gene since he was the athletic one in all. Overall I really enjoyed both the novel and the movie of A Separate Peace, and traveled through the great and bad times in Geneââ¬â¢s life. IN comparing and contrasting the movie A Separate Peace, directed by Larry Peerce, and the novel, written by John Knowles, i found mostly similarities.
Saturday, November 30, 2019
Religion of the Victorian Era Faith in Crisis Essay Example
Religion of the Victorian Era: Faith in Crisis Paper Religion of the Victorian Era: Faith in Crisis ââ¬Å"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness â⬠¦ it was the spring of hope, it was the winter of despair. â⬠(Charles Dickens, A Tale of Two Cities) The Victorians had a society comparable to ours with an explosion of ideas and innovation. Today our American society is famous for being a ââ¬Å"melting pot. â⬠Each individual has a different background where they create ideas completely different from anotherââ¬â¢s.One most likely pictures a melting pot as a fusion of ideas mixing together. One may also see the conflicts our societyââ¬â¢s opposing ideas have created and see confusion rather than fusion. The term Victorian literally describes events in the reign of Queen Victoria during the years 1837-1901. The qualities of the queen herself help describe the values of the peoples of the time such as earnestness, moral responsibility, and domestic pr opriety(Christ, and Robson 980).The quality of moral responsibility had an enormous impact creating a great deal of controversy in this society. There became a religious battle; A challenge fought between the religious groups, the philosophers, the scientists, and every person with any opinion. Englandââ¬â¢s prosperity through new technology led to an expansion of influence around the world. Its annual export of goods sky rocketed in value between 1850 and 1870 and people began to invest. This investment of people, money, and technology created the British Empire(Christ, and Robson 985).Many English people viewed this expansion as a moral responsibility. Rudyard Kipling called this the ââ¬Å"White Manââ¬â¢s burden. â⬠Queen Victoria said that the goal was ââ¬Å"to protect the poor natives and advance civilizationâ⬠(Christ, and Robson 985). The social relevance began to increase during the first century of industrialization. The sequence of events caused missionary societies to flourish and Christianity began to reach India, Asia, and Africa(Obelkevich 311). While the British missionary societies were expanding, religious debate arose.By the mid-Victorian period the Church of England had transformed into three main divisions: Evangelical, Broad Church, and High Church (Christ, and Robson 984). James Obelkevich wrote, ââ¬Å"The Victorian age was self-consciously religious. Britains greatness, Victorians believed its prosperity, social stability, political liberties, and Empire was rooted in Christian (and Protestant) faith. Yet if religion flourished, it did not bring harmony or good feelingâ⬠(328).Biblical disagreement spread with the introduction of new scientific advancements, along with philosophical, social, and religious ideas. The church went from unified to a state of pluralism which began the controversy with ââ¬Å"Protestant against Catholic, Anglican against Dissenter, Evangelical against high churchman, Christian against u nbelieverâ⬠(Obelkevich, 328-329). The changes in the church may have been the start of the problem but the changes in society fueled the fire and allowed it to rage. The growth of industry made towns larger and widened the gap between classes.In 1830 the Liverpool and Manchester Railway opened. This was the first steam-powered, public railway line in the world. Railway construction exploded and the train changed Englandââ¬â¢s landscape, brought cities closer together, and allowed commerce growth. The economic growth brought parliament reform (Christ, and Robson 982). Astronomers became able to gain knowledge of stellar distances which was also frightening to people who never pictured a universe so vast. Anxiety from new scientific theories such as Charles Darwinââ¬â¢s evolution out broke.This not only went against the Christian God creating the world in seven days but also stole manââ¬â¢s role in the world and purpose felt lost for many. John Fowles writes in the nove l The French Lieutenantââ¬â¢s Woman, ââ¬Å"By the 1860s the great iron structures of their philosophies, religions, and social stratifications were already beginning to look dangerously corroded to the more perspicaciousâ⬠(Christ, and Robson, 987). This quote gives a great illustration of the feelings coming over the Victorian British society at the time.Their faith was being rocked by humansââ¬â¢ new ability to accomplish more things allowing some to feel stronger and no longer needing God. Science and new philosophical ideas shook everything they based their lives on. The literary community displayed their thoughts of the new industrious society and the ideas of science and philosophy through their works. Alfred Tennyson, Matthew Arnold, and Robert Browning express their viewpoints through poetry. Alfred Lord Tennysonââ¬â¢s In memoriam AHH expresses the change of the seasons and the celebration of Christian feasts starting with despair and growing with hope.Tennyso n was moved to write this long religious poem because of the death in 1833 of his friend Arthur Hallam. The poem opens with the words ââ¬Å"Strong Son of God, immortal Love,/ Whom we, that have not seen thy face,/ By faith alone, embrace,/Believing where we cannot prove;â⬠(1-4)(Sanders, 140). This displays his feeling of God well. Although there is much going on in this time period, with scientific discoveries, humans growing stronger with their capabilities, along with the tragic death of his close friend Tennyson holds tight to his faith.Matthew Arnold spoke a different theme through his poetry; It was the questioning if the life in a modern industrial society had the capability to be full and enjoyable (Christ, and Robson 1350). Robert Browning came along later than Tennyson and Arnold but was seen as a mediator between the two poets to one group of readers. This group saw him as a great philosopher and religious teacher that dissolved the doubts. There was a second group of readers that appreciated him for his writing rather than the content (Christ, and Robson 1248).In An Epistle Containing the Strange Medical Experience of Karshish, the Arab Physician, he announces his belief in creation with the lines, ââ¬Å"Karshish, the picker-up of learningââ¬â¢s crumbs,/ The not-incurious in Godââ¬â¢s handiwork/ (This manââ¬â¢s-flesh he hath admirably made,/ Blown like a bubble, kneaded like a paste,/ To coop up and keep down on earth a space/ That puff of vapor from his mouth, manââ¬â¢s soul)â⬠(1-6). This is interesting because many intellectuals were changing their views to evolution in this time.Browning, Arnold, and Tennyson were all poets unafraid to use their work to speak their minds. Each displaying their attitudes in different ways about the new changes and God. During the Victorian Era there is no doubt the faith of religious people was threatened by great change. Charles Darwins theory of evolution and the industrial revolution ch allenged religion and questioned everything which held it together. Through studying the events in history and analyzing the way people would feel in such a time one can attempt to take a side.Our life experiences would affect this decision, of course, and our societyââ¬â¢s ideas are much different than the people in the Victorian era also. We have become more open minded, in my opinion, allowing the fusion of our ideas to take place easier. The Victorians had a trouble with fusion; The perfect word to describe the era: confusion. Works Cited: Christ, Carol T. , and Catherine Robson. The Norton Anthology of English Literature. Eighth Edition. E. New York, NY: W. W. Norton Company Inc. , 2006. 979-1825.Print. Obelkevich, James. Religion. Social Agencies and Institutions. Ed. F. M. L. Thompson. Cambridge University Press, 1990. Cambridge Histories Online. Cambridge University Press. 24 July 2011 DOI:10. 1017/CHOL9780521257909. 007 Sanders, Andrew. Christianity and literature in E nglish. World Christianities c. 1815ââ¬âc. 1914. Eds. Sheridan Gilley and Brian Stanley. Cambridge University Press, 2006. Cambridge Histories Online. Cambridge University Press. 24 July 2011 DOI:10. 1017/CHOL9780521814560. 010
Tuesday, November 26, 2019
10 Facts About the Geography of Baja California
10 Facts About the Geography of Baja California Baja California is a state in northern Mexico, the westernmost in the country. It encompasses an area of 27,636 square miles (71,576 sq km) and borders the Pacific Ocean on the west; Sonora, Arizona, and the Gulf of California on the east; Baja California Sur to the south; and California to the north. By area, Baja California is the 12th largest state in Mexico, which has 31 states and one federal district. Mexicali is the capital of Baja California, and more than 75 percent of the population lives in that city or in Ensenada or Tijuana. Other large cities in Baja California include San Felipe, Playas de Rosarito, and Tecate. Baja, California Facts The following is a list of 10 geographic facts to know about Baja California: It is believed that people first settled on the Baja Peninsula around 1,000 years ago and that the region was dominated by a few Native American groups. Europeans did not reach the area until 1539.Control of Baja California shifted between various groups in its early history, and it was not admitted into Mexico as a state until 1952. In 1930, the Baja California peninsula was divided into northern and southern territories. However, in 1952, the northern region (everything above the 28th parallel) became the 29th state of Mexico, while southern areas remained as a territory.The dominant ethnic groups in the state are white/European and Mestizo, or mixed Native American and European. Native Americans and East Asians also make up a large percentage of the states population.Baja California is divided into five municipalities. They are Ensenada, Mexicali, Tecate, Tijuana, and Playas de Rosarito.As a peninsula, Baja California is surrounded by water on three sides with borders on the Pacif ic Ocean and the Gulf of California. The state also has diverse topography but it is divided in the middle by the Sierra de Baja California, the Peninsular Ranges. The largest of these ranges are the Sierra de Juarez and the Sierra de San Pedro Martir. The highest point of these ranges and of Baja California is Picacho del Diablo at 10,157 feet (3,096 m). Between the mountains of the Peninsular Ranges are various valley regions thatà are rich in agriculture. However, the mountains also play a role in Baja Californias climate, as the western portion of the state is mild due to its presence near the Pacific Ocean, while the eastern portion lies on the leeward side of the ranges and is arid through much of its area. The Sonoran Desert, which also runs into the United States, is in this area.Baja California is extremely biodiverse along its coasts. The Gulf of California and Baja Californias shores are home to one-third of Earths marine mammal species. California sea lions live on the states islands, while various types of whales, including the blue whale, breed in the regions waters.The main sources of water for Baja California areà the Colorado and Tijuana Rivers. The Colorado River naturally empties into the Gulf of California, but because of upstream uses, it rarely reaches the area. The rest of the states water comes from wells a nd dams, but clean drinking water is a big issue in the region. Baja Californiaà has 32 universities with 19 serving as research centers in fields such as physics, oceanography, and aerospace.Baja California also has a strong economy and is 3.3 percentà of Mexicos gross domestic product. This is mainly through manufacturing in the form of maquiladoras. Tourism and service industries are also large fields in the state.
Friday, November 22, 2019
The Best and Worst Trees for an Urban Forest
The Best and Worst Trees for an Urban Forest It has been determined by the United States Forest Service that nearly 80 percent of the U.S. population lives in urban areas that have developed a dependentà relationship withà the social, economic, and ecologicalà systemsà near cities and suburbs.à Although quiteà different from wildland forests, these urban forests have many challenges associated with healthy growth just as rural forests do. A large part of urban forest management includes planting the right tree for the appropriate site. The distribution of urban tree cover and the benefits of urban forests willà vary across the United States and requires addressing the challenges of sustaining this important resource with the best trees for every sites potential.à Top Trees to Plant in the Urban Landscape Overcup Oak or Quercus lyrata: Actually, mostà oaks are great in urban settings, but many are very slow growers, Overcup oak is also slow but quickly reaches 40.à It is recommended to plant in all but the Northcentral states.à Red Maple or Acer rubrum: This maple is a ubiquitous, wide-ranging, native tree. It adapts well to most soils and sites and thrives under urban conditions. It also is an early harbingerà of fall as it turns color well in advance of most eastern deciduous tree species.à White Oak or Quercus alba: This is the other oak recommended and can be planted in nearly every state in the US. It is similar to lyrata and easy to find in most nurseries.à Green Ash orà Fraxinus pennsylvanica: This tree is native to eastern North America and common west to Wyoming and Colorado but will grow in every state in the U.S. The tree is fast growing on moist sites and hardy once established. It is best grown as a single tree with adequate room to grow but to be avoided wh ere the emerald ash borer is endemic. Crapemyrtle or Lagerstroemia: This small tree is the most common southern street and yard tree planted in a wide range that encircles the US from New Jersey through the deep South, Texas, Southern California and to the Pacific Northwest. There are cold hardyà varies like Northern Crapemyrtle,à Lagerstroemiaà indicaà that can be planted through zone 5.Dogwood or Cornus florida: This small showy all-season tree is possibly the favorite of yards and parks in all of the United States (with the exception of the middle upper western states).Japanese Maple or Acer palmatum: These trees have extraordinary shapes and are very popular in yards and open landscapes. As with dogwood, they are not hardyà in the middle upper western states.Baldcypress or Taxodium distichum: This tree is becoming the most popular tree in urban landscapes. It is hardy in all but the driest of states.à Others include the red oaks, a return of disease-resistantà American elm varieties and American linden (American basswood.) Urban and city forests are an essential component of Americaââ¬â¢s ââ¬Å"green infrastructureâ⬠which makes the care and management of these city trees extremely important. Having the wrong trees (many of which are invasive), when added to natural (insects, diseases, wildfire, floods, ice and wind storms) and social problems (over development, air pollution, and inadequate management) makes for challenges as urban expansion continues. Top Trees NOT to Plant in the Urban Landscape Mimosa or Albizia julibrissin:à short-lived and very messy in any landscape.Silver maple or Acer sacharinum:à very messy, ornamentally dull, aggressive rootsLeyland Cypress or Cupressocyparis leylandii:à quickly outgrows space, short-lived.Lombardy Poplar or Populus nigra: canker-prone, with litter and short life.Popcorn tree or Sapium sibiferum: invasive tree species.Chinaberry or Melia azedarach: Invades disturbed areas to become thickets.Royal Paulownia or Paulownia tomentosa:à Invades disturbed areas to become thickets.Bradford Pear or Pyrus calleryanaà Bradford:à Invades disturbed areas to become thickets.Siberian Elm or Ulmus pumila:à Invades pastures, roadsides, and prairiesTree of Heaven or Ailanthusà altissima:à Forms dense, clonal thickets, highly invasive.
Wednesday, November 20, 2019
The Future of India's Economy Research Paper Example | Topics and Well Written Essays - 750 words - 3
The Future of India's Economy - Research Paper Example Most countries in the western world are facing declining proportion of working-age population due to aging; however, there is not going to be much change in the proportion of a working-age population of India in the years ahead. Aging population proportion is increasing every year across most developed economies and reasons attributed to the phenomenon are a reduction in fertility rates and gains in overall longevity of men and women. Only India and South Africa will have a higher share of the working-age population. In 2011, the working-age population in India, age 15-64, is estimated at nearly 65 % of the total population that will increase further to around 68% in 2030. Though it will decline slightly in 2060 in proportion to the total population, it will still be higher in percentage terms when compared with its level of 2011. This is important because most of the developed economies including Japan, the US, and China, the proportion of this working class would have reduced to le ss than 60 percent (Johansson et al. p14). From the table, it is amply clear that its annual population growth rate would be even lower than the US; however, it will be higher than China, which shows a negative growth rate in 2060. By 2060, India will be the top country in terms of population in the world. Crude death rate per thousand will be lesser than the US and China perhaps due to a relatively younger population in comparison to these countries. The infant mortality rate is an important indicator of health policies that prevail in the country, and on that count, it will still remain significantly higher than both the countries in comparison. Life expectancy for male and female both would have reached at the decent levels by then.
Tuesday, November 19, 2019
Evaluate Various Organizational Perspectives Essay
Evaluate Various Organizational Perspectives - Essay Example in place, an organization can be described as a unit or group of people that utilizes skills (knowledge) to perform tasks that achieve a universal goal. An organization has a systematic structure that consists of management with components based on regulations such as laws (form and nature) (Draft, 2007). Organization theory is a collection of principles that suggests an appropriate way of organizational management. Organizational theories encompass the organizational structures and designs. Another aspect of organizational theory is that it articulates internal and external relationships of organizations (Argyris, 2001). Organizational theory is multidisciplinary as it derives its principles from arts, sciences and humanities. The multidisciplinary aspect of organizational theory makes studying organization theory fascinating and challenging. Most scholars like the challenge of thinking in an interdisciplinary manner. A second reason to study organizational theory is that with the right attitude an individual will acquire or improve his/her managerial skills. Organizational theory covers crucial management areas such as strategic finance, marketing, human resource, operations communication and information technology (Grint, 2005). A cogent theory should have a clear non-complex design. The theory should also reflect on culture in regard to its principles. Finally, a theory should outline principles that act as guidelines in the course of change. This calls for theories to be flexible in order for them to meet these standards (Grint, 2005). The multiple perspectives in organization theory create open mindedness especially in regard to management of the organization. This is because various perspectives provide for different causes of action for situations. This aspect of diversity is also necessary when it comes to dealing with change as the theories provide alternative courses of action (Hales,
Saturday, November 16, 2019
Lines composed upon Westminster bridge, Sept. 3 1802 and London Essay Example for Free
Lines composed upon Westminster bridge, Sept. 3 1802 and London Essay These two poems show very different views of London. Lines composed upon Westminster Bridge, written by William Wordsworth, describes London in detail. He captures the beautified city and expresses the calmness of the morning. William Blake, who lived around the same time, wrote London which expresses the chaotic and corrupt side of London. Wordsworth describes the city in much detail. A sight so touching in its majesty. The Earth has not anything to show more fair. He expresses his true feeling about the city from where he sees it. He goes on to personify the city and describe how it doth like a garment wear The beauty of the morning; silent, bare. He has captured the city in the morning when it is quiet and in a sense almost naked with no one yet bustling through the streets, there are no fume engulfed traffic jams or shouting street salesmen. There is only the calmness of the morning. All the man made objects and buildings, such as ships, towers, domes, theatres and temples lie open unto the fields and to the sky. The man built objects remain where they were left not yet being used by Londoners. The atmosphere is sublime, the sun is just rising and soaking everything in its light, Never did sun more beautifully steep Neer saw I, never felt, a calm so deep! the scene is so peaceful he is feeling peace within himself. The natural body of the city, the river, is gliding in its own free way, the way it wants the river glideth at its own sweet will Its free will is moving it naturally through the city as though it were the countryside. The river has also been personified to give more emphasis of its freedom. He is so overwhelmed by the atmosphere and calmness of the city. Dear God! The very houses seem asleep everywhere he sees is not yet awake, again he has personified an object to give it more emphasis. His final line is describing the city as a mighty heart that is lying still. The capital, like the giant mechanism of a heart is just lying still. The aim from the poem is to describe the amazement he sees when looking over a massive city and seeing the calmness. He wants to express to others how peaceful and calm it makes him feel and pass that feeling on to the reader. The first two stanzas describe what the city is like, and what he sees around him. The sestet after this shows his personal response to what he has already described and how he feels about the city. Blake presents a much more depressing, morbid scene of London describing the corruptness of everything in the city. He is describing the attitudes and goings on in London that are normally never spoken about, the things which people may or may not know but which go on behind closed doors. A lot of repetition is used, unlike in Wordsworths poem, to give emphasis to the points which he is trying to make. In every cry, of every Man, In every Infants cry of fear, In every voice he only lists one example in each line but gives the effect of a lot of crying and pain and fear. He speaks in a first hand account throughout the poem I wander, I hear, and I meet. By speaking in the present tense it makes the reader more inclined to think it is going on here and now however old the poem may be. By beginning the first line with I wander thro each chartered street It makes it easier to visualise what he is describing because it is a first hand account. The chartered streets are each set out neatly and ordered, the chartered Thames is also very regulated and gives the impression of it being divided and bought and sold. He notices a mark in every face I meet Marks of wisdom, marks of woe. This evidence of scars of weakness and great sadness in faces contrasts with the peaceful and happy atmosphere Wordsworth gave to London. He hears mind-forgd manacles in crys of every man and Infants cry of fear he is referring to the fake, made up manacles that he cannot actually hear but knows that something is wrong. His repetition of cry continues to the next stanza where he talks of chimney-sweepers which are doing the dirty, hardest jobs and suffering for their work, an example of the depressed and morbid London. The description of the blackening church shows the soot taking over London and the church becoming almost evil, involved with dirty money or becoming corrupt. Even the church is starting to lose its faith. Another large part of London life is also criticised, the hapless soldiers sigh Runs in blood down palace walls. Fighting is going on around the palace but going unnoticed, the palace is oblivious to the corruptness going on inside its own walls. He contrasts the third stanza with the 4th final stanza, not only the church and palace and the huge industries of London are corrupt the streets are also. Thro the midnight streets I hear How the youthful harlots curse there is a lot of prostitution going on in the streets of London but was something that wasnt spoken about. The STDs, or curses blasts the new born infants tear. Implying that prostitutes pass on STDs and then these in turn get passed on to the newborn babies of those who have any disease. Another example of a corrupt system in London, which now effects the innocent. And blights with plagues the marriage hearse. Sleeping with prostitutes while married destroys the whole point of marriage and then if the partner becomes pregnant another generation is born into corruption. The use of hearse shows how marriage is carried away as though dead and not taken seriously. The extremely regular meter helps put across the ordered ways he describes the beginning. These chartered and regulated ways soon give way to the examples of how corruption is slowly taking over the whole city, the government, the church, the palace and the streets. The first poem also used a regular meter, which, also worked well in describing the city peacefully and happily. The two poems contrast greatly in not what they describe but how they describe it. Wordsworth has a much more calming poem, which in effect leaves the reader much more calm and peaceful. This is unlike Blakes who describes so much evil and chaos going on, his poem leaves the reader much more depressed and almost disgusted with how the people and industries of London are behaving. Their use of language is also quite different, Wordsworths entire poem is full of description of beauty, bright and glittering and full of splendour. He uses very grand descriptions of everything unlike the descriptions of Blake, which are quite harsh and blunt, blasts the new born infants tear, blights with plagues and runs in blood down palace walls. I did enjoy both poems but preferred the first, Lines composed upon Westminster because of its use of more soothing, happy descriptions of London. It made me feel much more relaxed after reading it whereas London left me feeling slightly more depressed and sad. Although this may have been the aim of Blakes poem I preferred Wordsworths poem because it was much calmer.
Thursday, November 14, 2019
Trinity of Beliefs Essay -- essays research papers
We study different religious faiths in order to understand other people. Many people have strong religious convictions, and it would be impossible to understand them without first understanding their faith. Which is why when studying the early Western World the religions of Judaism, Christianity and Islam, which are all closely related, are examined. All three of these religions are Western, they are monotheistic, and together they form the Abramic religions. Judaism is the oldest, dating from around 2000 BC and the most ancient religion still practiced in today's society; Christianity originates from shortly after the death of Jesus Christ; Islam is the youngest, emerging in the seventh century AD. It would appear, then, that Christianity and Islam are descended from Judaism, as different interpretations of the same beliefs. A possible hypothesis is that Christianity and Islam are adaptations of the old monotheistic religion in accordance with the political and social climates of t he times in which they emerged. All three religions share the same ancient history. The importance of Adam, Abraham, Moses and David and many others detailed in the Old Testament, is agreed on by all three religions; however, their view of Jesus' place in the scheme of things is the first major disagreement. The Christians believe him to be the Messiah, which the Jews had waited for for so long, while the Jews and Muslims believe him to be a great prophet and find the claim that he is the Son of God to be blasphemous. This difference of opinion was the chief reason for the bloody break up of the relationship between the Jews and the Christians. At their first emergence the Christians were considered a sect of the Jewish faith by both themselves and other Jews. However, the relationship between the different sects and the rest of the Jewish community became increasingly problematic as Jesus' teachings were considered blasphemous by the Romans. Jesus' all embracing theories and disregard for Jewish law made his movement all the more loathsome to the Jews. This is the primary reason for the stormy relationship between the two religions that were once one; the second reason is due to the manner in which the sect broke away and become a religion in it's own right. This breakaway began with the increasing rejection of Jewish law, for example, of the dietary customs, and when an Emperor... ...ar, even fashionable belief around the Roman Empire at this time, and paganism was fast becoming the religion of the ignorant. However, the diversity of the cultures and pre-existing beliefs in this area meant that not everybody could accept Judaism and the laws and customs that came with it as their single religion. This made sects necessary, and there were a great number of these; Christianity and Islam were the most popular and enduring of them. In today's society, Christianity claims the largest percentage of the world's population, while Islam is the second largest faith. Therefore, although historically Judaism shares a very close relationship with Christianity and Islam, its two main sects have now overtaken it as the world's most popular religions. Today, if a non-Jew, a non-Muslim and a non-Christian came together and examined their faiths, they would find no real faults between them. However, ask any Jew, Muslim or Christian and they will tell you a lot of conflicting b eliefs between the faiths. When, in truth, the faiths are basically one faith all connected in roots, prophets, and beliefs and its not the faiths that are in conflict, but the people of those very faiths.
Monday, November 11, 2019
Diet: Obesity and Dieting Essay
Dieting Makes You Fat The weight-loss industry is swelling as quickly as our waistlines at the moment, which seems something of a paradox. If body-conscious consumers are so happy to buy dieting products, why are we facing an obesity crisis? The truth is, no calorie-controlled diet works; if it did, dieting professionals could kiss repeat business goodbye. Even worse: Restricting what you eat will make you fat. Worse still: Yo-yo dieting can cause depression, high blood pressure and high cholesterol levels. Frequent dieters are 60 percent more likely to die from heart disease than people who donââ¬â¢t starve themselves. The weight-loss successes trumpeted on the front of slimming magazines contradict this. They tell the stories of women (it usually is women) who have lost a lot of weight by following a diet that restricts calorie intake. As the pictures show, these women have clearly not been made fat by following such regimes. This, though, is only part of the complex dieting jigsaw, as Geoffrey Cannon explains in his book Dieting Makes You Fat. Yes, if you consume less energy than your body burns off in a day, your weight will drop. But Cannon, a public health adviser and nutrition expert, looks longer-term and says that nearly all dieters are forced to turn to drugs, surgery, further dieting or exercise to maintain that initial weight loss. If the title of the book rings a bell, it is possible you read Cannonââ¬â¢s earlier book of the same name, which he wrote 25 years ago. Conclusive new scientific evidence to support the claims in the first book, a global public health crisis caused by obesity and its attendant illnesses, and a booming diet industry prompted Cannon to completely rewrite this text. Dieting Makes You Fat was groundbreaking a quarter of a century ago, but its message is perhaps even more urgent today. As people are getting fatter (a government report from 2007 predicted that by 2050 most British adults will be obese), the market for weight-loss products is growing. The dieting industry in the United States is worth $46 billion a year; in Europe it is worth aââ¬Å¡Ã ¬93 billion. Clearly, our appetite for losing weight is not matched by our capacity to actually shed fat. Why did we not take Cannonââ¬â¢s advice the first time round? When people are skeptical of dieting regimes, they will say that diets donââ¬â¢t work,â⬠he explains. ââ¬Å"But they always stop short of saying that dieting makes you fat, which is a concept with explosive implications. â⬠He points to scientific studies that illustrate how the dieting trap leads to weight gain. A 2007 UCLA review concluded: ââ¬Å"We found that the majority of people regained all the weight, plus more. â⬠¦ Most of them would have been better off not going on the diet at all. â⬠Further evidence came from an experiment in a closed-off ecosystem in Arizona in the early ââ¬â¢90s. Eight scientists had agreed to live inside the man-made biosphere for two years. Once inside, they discovered they were unable to grow enough food but agreed to diet for the two years and continue with the experiment. They all dropped about 9 kilograms before their weights stabilized. Within six months of leaving the biosphere, they had piled the weight back on, and ââ¬â crucially ââ¬â almost of all of it was fat, not the lean tissue they had started out with. Not only does dieting make you fat, it makes you flabby, too. ââ¬Å"Throughout history, humans have evolved and adapted to survive famine and starvation,â⬠explains Cannon. The people who survived were the people who were best able to, those who had their larders inside themselves, in the form of body fat. A dieting regime will fail because youââ¬â¢re training your body to survive famine and starvation better. â⬠Cannon takes pains to dilute the science in Dieting Makes You Fat and includes just one table in the whole book, which looks at the difference between the energy our bodies burn at different weights and with different body compositions ââ¬â whether lean (physically fit but not necessarily light) or fat (not necessarily heavy, but with a high proportion of body fat to lean tissue). A lean woman who weighs 70 kilograms (154 pounds) burns 600 calories more at rest per day than a woman who weighs the same but has a lot of body fat. What, then, is the answer to losing weight, if diets are out? Cannon, without subscribing to the misconception that a thin person is, by definition, a healthy person and fat people are likewise unhealthy, says there are a lot of people out there who need to lose a lot of weight. He writes from experience, having jumped on the dieting wagon at a young age himself. When he realized that the diets he tried were ineffective, he set about proving why. Dieting Makes You Fat proposes seven golden rules for losing weight, the most salient being to get a lot of exercise and eat plenty of fresh, whole foods. Cannon admits that his approach takes six or seven months before positive results are seen, but he insists that it is whatââ¬â¢s needed for people to dig their bodies out of the dieting trap.
Saturday, November 9, 2019
Antigone vs a Raisin in the Sun Essay
While Antigone by Sophocles and A Raisin in the Sun by Lorraine Hansberry are very difference stories they have many similarities. Antigone is the about daughter of Oedipus trying to do what she believes is good. Her brothers have killed each other and while one gets a proper burial, the other is left to be eaten by wild animals. The reason he is not allowed to be buried is because King Creon believes he is unworthy of it. The main character Antigone defies Creonââ¬â¢s law and buries her brother anyways which upsets the king and he locks her up and puts her in jail. His son Haemon, as it turns out, is Antigoneââ¬â¢s soon to be husband. He does not agree with Creonââ¬â¢s tactics, but doesnââ¬â¢t do anything to go against him at first. Over time, Creon still does not have any intention of letting Antigone go nor does he think that he is wrong. A prophet comes to him and tells him he should probably let Antigone go unless he wants to live a miserable life. He still does not let her go, and it ends up that she kills herself. Haemon sees this, and also kills himself. Lastly, his wife Eurydice is so distraught that she kills herself, and Creon is left all alone. A Raisin in the Sun is about a poor black family that suddenly inherits a good sum of money because the familyââ¬â¢s father died. Mama, the mother of the household, wants to get a house of their very own which happens to be in a white neighborhood. Beneatha, the young student of the family, wants to use the money for her education. Walter, Mamaââ¬â¢s only son and Ruthââ¬â¢s husband, wants to invest the money in a liquor store. Over the course of the play they are met with racists, liars, and snobs who conflict with the main characters. After all the hardships they eventually still move into the house. These two very different stories have similar and different themes, situations, symbols and characters. Antigone and A Raisin in the Sun have a lot of similarities. The burial in Antigone symbolizes the love for her family. The prophet symbolizes the fate of the family. Ruth symbolizes the hardships of motherhood. The money symbolizes the father, and the future goals of the family. Both stories have symbols that have to do with family. A symbol is something that stands for itself and something greater than itself, and both stories use people as symbols, acts that people do as symbols, and objects as symbols. Walter: [W]e have decided to move into our house because my fatherââ¬âmy fatherââ¬âhe earned it for us brick by brick. â⬠Fathers in the family are very important to each of the characters. Both Creon and Walter want respect as a father. The main female protagonists in each story are similar too. They are strong independent women that stand up for what they believe in. While Bennie wants to get in touch with her African roots, Antigone wants to bury her brother. Other people doubt these female heroes, but in the end they follow their hearts. The theme of pride is also evident in both of the stories. Creon and Walterââ¬â¢s pride is the downfall of both of them. Walter is too prideful to admit that maybe his get rich quick schemes are not what the family should be doing with the money. Creonââ¬â¢s pride makes it so that he cannot just let Antigone go and ends up killing everyone he holds close. The situations that the characters in the stories go through have some similar situations also. Both have the situation of losing a loved one before any action takes place. In Antigone we donââ¬â¢t get to know the actual brother that is being buried but he is a big part of the play. Same thing goes for A Raisin in the Sun, where we donââ¬â¢t really know much about the deceased father, though all the main characters miss him. For plays that are so widely different, there are many similarities. Even though there are similarities, there are many differences between the two plays. For one thing, no one actually dies in A Raisin in the Sun. It is not a tragedy like Antigone is and thus, it is way less tragic. ââ¬Å"My nails are broken, my fingers are bleeding, my arms are covered with the welts left by the paws of your guardsââ¬âbut I am a queen! â⬠No way would this appear in A Raisin in the Sun. While Antigone is a greek tragedy written before the birth of Christ, the other story takes place in Chicago in the 1950ââ¬â¢s. While the character Antigone goes to great lengths to ensure her brotherââ¬â¢s burial, she does not take into account how her sister Ismene will be affected, or how her future marriage might be terminated. The characters in A Raisin in the Sun are much more thoughtful of each other and want the money to be used to help everyone in the family. Antigone does not have any money problems because she was the kingââ¬â¢s daughter and all her money issues are taken care of. While she does not have any money issues, it does not mean in any way that her life is more fortunate. One of the prevailing themes of this play is the nature of tragedy. No matter what happens we know that it is doomed to fail because of the nature of the play. At least when reading A Raisin in the Sun we hope that the Youngers have everything turn out all right. The theme in that story is about dreams and much more relatable. In conclusion, Antigone and A Raisin in the Sun have many similarities and differences. The symbols in the story greatly vary in many aspects while they still have something to do with family. The characters Antigone and Bennie are alike while Creon and Walter are also alike. There are many different themes in both stories but love, family, and pride are alike in both of them. The conflicts in the story do not have very much in common which makes it more out of the ordinary that they have similar symbols, characters and themes. It is interesting how two greatly varying stories can have so much in common even though they were written by very different people.
Thursday, November 7, 2019
Capitalism vs. Communism Essays - Socialism, Economic Ideologies
Capitalism vs. Communism Essays - Socialism, Economic Ideologies Mrs. Rogers Period 1 May 7, 2013 Capitalism vs. Communism Throughout history, there has been two major economic systems, these are Capitalism and Communism. There has been argument to which form will benefit and flourish the country more. Communism was first presented by Karl Marx, in the mid 1800's due to the problem of seeing that a countries wealth was unevenly distributed to its' people, while Capitalism is the more dominant system, it has originated in Europe and has spread throughout the majority of the world. The United States included has adopted the system of Capitalism and has practiced it since the 1900's. Although several super-power countries have adopted communism, capitalism remains the favorable, but both economic systems has its own pros and cons. Capitalism has several key features that define it and that sets it apart from communism. It has great differences compared to communism, because in a capitalism economic system, the market system is controlled the people. The production of goods, and distribution of wealth and goods in an economy is based by the private companies or the people, and is not strictly controlled by the government. Economic activity is also influenced by the buyers and sellers in the economy, and owners of the land and capital are free to pursue their own self-interest, and they are also given sovereignty. Self-interest also drives the economic, and government interference is minimal compared to a communism system. Competition in a capitalism system is what drives the system to be successful, and due to our freedom in the economic system, the countries economical state is self-regulated by its citizens. In a capitalism system, the person determines their place in society. Their hard work and initiative c an be the key to their role in society, while also focusing in the progress of their own life. Some people achieve more goals than others because they make use of their skill better in a capitalism system, where in a communism, a person investing less time than another person at the same labor is guaranteed the same result. Communism introduces a system, where everyone is equal. Communism implements the idea, that everyone in the society is subject to equal wealth and place in their society. It has the potential to be a successful system, but the way communism has been used in the past is wrong. Under communism, people are receiving the same property and income with the different labor they have completed. This type of economy can discourage people to their best, unlike in a capitalism system. This lack of encouragement can deeply affect the growth of an economy, and it can discourage people to do their best and beyond due to the fact that no matter how much effort they invest, they will receive the same wealth and place in society than someone who is invested very little. The government's role in communism is great, they strictly control production of any goods being produced in the economy. They also control and can fluctuate the resources and production of certain goods. While communism can be a symb ol for abolishing private property, capitalism can stand for private property. Communism also stands for a classless society, in where everyone sees each other as an equal and where there is no rich and there is no poor, unlike in a capitalism system, the performances of an individual determines their class in society and determines. Both systems are unique in their own way. Throughout history, it has been proven that Capitalism is the more dominant system over Communism. The majority of the countries in the world adopted capitalism, while communist were practiced in some countries, it is starting to collapse. The flaws of both systems is clear, while communism leaves no one behind, it can withheld growth of the economy, but in a capitalism system it will flourish but may leave people behind. In a communism system, the society is above individuals, but for capitalism, individual freedom is above the state or society and the great divide provided in capitalism, will be nowhere to be found in communism. Page "Capitalism."Wikipedia. Wikimedia Foundation, 05 July 2013. Web. 07 May 2013. http://en.wikipedia.org/wiki/Capitalism Communist State Wikipedia, Web. 07 May 2013 "History of Communism."Wikipedia. Wikimedia Foundation, 05 Apr. 2013. Web. 07 May
Tuesday, November 5, 2019
Analysing The Effects Of Ddt Environmental Sciences Essay
Analysing The Effects Of Ddt Environmental Sciences Essay DDT is a white, solid, crystalline powder with no taste or odor. DDT (C14H9C15) is derived from reaction between chloral and chlorobenzene in presence of fumes of sulfuric acid. DDT is insoluble in water and it is soluble in organic solvents such as, fats and oils. DDT (dichlorodiphenyltrichloroethane) is an organochlorine pesticide widely used to control mosquito and insects that carry diseases like malaria, typhus, and other harmful diseases and pest in agriculture (Martin, 2008; Raghavendra et al., 2010). DDT was banned in the U.S. in 1972 because it was identified to cause damage in birds and other wildlife, but it is still used in some developing countries (Bhuiyan et al., 2008). It is still present in environment due to current use in other countries. DDT and its breakdown products (DDE and DDD) can easily break down by sunlight, but they are very hard to dissolve in soil. DDE (dichlorodiphenyldichloroethylene) and DDD (dichlorodiphenyldichloroethane) are two major metabolites and breakdown products of DDT. DDD was also known as pesticide, but it was banned whereas DDE does not have any commercial use (Eskenazi et al., 2009). DDT was first synthesized in 1874 by Othmar Zeidler. In 1940, DDT was first used to treat Dutch elm disease. DDT was majorly used in World War II to protect troop and civilians from diseases. In 1939, Paul Mueller discovered DDT as insecticide and he won the Nobel Prize in 1948 for it. After this, people started using DDT as pesticide for their home, agriculture purpose and in gardens (Eskenazi et al., 2008). However, DDT started to cause diseases during this time and this increases public concern to Rachel Carsonà ¢Ã¢â ¬Ã¢â ¢s Silent Spring. Rachel Carsonà ¢Ã¢â ¬Ã¢â ¢s Silent Spring was published in 1962, which contains environmental impacts of DDT in the US (ATSDR, 2002; Eskenazi et al., 2008; Martin, 2008). DDT is strongly absorbed by soil and remains there for long period of time (Bhuiyan et al., 2008). They released f rom soil by various types of reactions such as, runoff, photolysis, aerobic and anaerobic biodegradation and volatilization (van den Berg, 2009). In surface water, DDT will bind to particles that are present in the water and sediments. DDT is taken up by small organisms and fish from the water and then bioaccumulate in organisms to higher trophic levels. DDT deposited into the adipose tissues and fats in organisms. DDT shows bioaccumulation and biomagnification as it has lypophilic property (Bhuiyan et al., 2008). In 1950s, first evidence of DDT toxicity in bald eagles, robins, osprey, pelicans, peregrine falcon, and fish-eating mammals was observed (Xiao et al., 2008; DDT: An Introduction, 1996; Martin, 2008). Objectives This paper has five objectives: (1) To discuss the sources and main causes of DDT; (2) To discuss its mechanism of action as insecticide or pesticide; (3) To discuss the health problems and toxicological effects associated with DDT; (4) To discuss the environmental impacts of DDT; (5) To discuss control measures and various methods of dealing with DDT sources and problems. DDT in the Environment DDT is not soluble in water but it can form strong bonding with soil particles. DDT is still present in environment in soils that were exposed to DDT during earlier time. DDT is a volatile so it can be transported and evaporated as a gas. DDT is not commonly found in groundwater because it is less soluble in water and it will more likely to bound with soil particles rather than water molecule (ATSDR, 2002; Walker, M., Powell, P., 2003; van den Berg, 2009).
Saturday, November 2, 2019
Determinism, Compatiblism, and Libertarianism Research Paper
Determinism, Compatiblism, and Libertarianism - Research Paper Example I will divide my paper into four main parts. Part one will be devoted to an analysis of determinism. I shall use Paul Holbachââ¬â¢s version of this position. In contrast to part one, part two will tackle the libertarian position. Here I shall use Roderick Chisholmââ¬â¢s version. And part three will discuss the compatibilist view on free will. In doing so, I shall use A. J. Ayerââ¬â¢s version. Finally, I will show the main strengths and weaknesses of each. I will conclude my paper by giving an explanation on why I think compatibilism is the most feasible and practical among all three. Determinism: Everything Has A Cause Determinism is the view that rests on the assumption that everything has a cause. ââ¬Å"All doctrines of determinism imply that given the past and the laws of nature at any given time, there is only one possible future. Whatever happens is therefore inevitableâ⬠(Kane 285). What does this imply? It simply implies that ââ¬Å"we could not have chosen othe rwiseâ⬠(Feinberg and Shafer-Landau 410). To illustrate this position further, I will explore Paul Holbachââ¬â¢s version of hard-determinism. Holbach says that we are not free. But how does he argue for this position? The main claim of determinism is that ââ¬Å"whatever happens is determined by prior eventsâ⬠(Sie 2). Holbach is a hard determinist. ... But if my action is determined by past events, then I'm unable to act otherwise. Therefore, I donââ¬â¢t ever act freely. One can argue that it is not the case that I donââ¬â¢t act freely for I have my own motives, choices and I am not restrained. However, Holbach refutes this on the basis of ââ¬Å"the complexity of human conduct and the illusion of free agencyâ⬠(Holbach 463). Holbach argues, we only think we are free because we cannot explain the phenomena, but in principle, we can explain everything by explaining its causes (463). For instance, if I can explain my actions through the laws of nature then we have no use for free will anymore. So if we discover the cause of a given phenomena, then it nullifies freedom. Therefore, we are not free. Contrary to determinism is the libertarian position. I shall discuss Chisholmââ¬â¢s version of libertarianism next. Libertarianism: some of our actions are free Libertarianism argues that some events that happen are not determi ned by prior events. In defending freewill, Chisholm suggests: We must not say that every event involved in the act is caused by some other event; and we must not say that the act is something that is not caused at all. The possibility that remains, therefore, is this: We should say that at least one of the events that are involved in the act is caused, not by any other events, but by something else instead. And this something else can only be the agentââ¬âthe man (440). Given Chisholmââ¬â¢s suggestion, I can say that my action-A is free if and only if I am the cause of A and that I could have done another action-B other than A. If determinism is true, I could not have done B. But I could have done B because I am the cause of my actions. My decision to do A caused me to perform A,
Thursday, October 31, 2019
SAP implementation Project Managment Essay Example | Topics and Well Written Essays - 250 words
SAP implementation Project Managment - Essay Example illustrates the application of various project management principles and practices that are desirable for project success and are largely covered in the PMBOK. This project is quite simple, the IBM PM Team works under a well predefined scope covering major areas such as putting out fires, preventing scope-creep, and managing risks. The most important point coming out here is that the team understands what they need to do and develop the scope well in advance, it is also quite impressive that they determine the risks involved during scope development. This kind of practice is well covered in the PMBOK under the chapter called scope management where project scope definition is identified as a very important area where boundaries of the project are determined. The fact that Prakash and his team start by going to the client site, gathering the requirements, and calculating the plan schedule indicates that they are very serious with project integration management. This is well defined in the PMBOK as a chapter dealing where integration management is presented as an aid towards project planning, execution and control. The preliminary actions of the team culminating in site visit for planning indicates a deep understanding of the importance of this aspect of project management. In my opinion, this action can be enhanced by coming up with a document that clearly maps out all the actions at the site visit level and indicate the project roadmap from this time. The project also includes another very important aspect dealing with stakeholders. After award of the contract it is clear that the Project Manager start implementation by defining objectives, purpose and justifying important actions. The scope is verified to fit within a measurement developed by the team that mainly involves determination of the commitment of stakeholders, performance is good, the schedules are predictable and that the risks identified are well mitigated. It is clear that the team is putting into
Tuesday, October 29, 2019
SALARY CAP Research Paper Example | Topics and Well Written Essays - 1250 words
SALARY CAP - Research Paper Example In order to address the problem that occurs as a result of placing the salary cap, players union had came up with measures to negotiate for the welfare of players in a team to ensure that a the teams do not infringe the rights of their players (Rosner & Shropshire, 2011). For example, players union has put forth collective bargain agreement to negotiate with the Nation League on the amount of salary that each team should spend to their players. The aims of collective bargain agreement is to ensure that the National Federation league become more competitive. In addition, the salary cap helps to ensure that there is harmonization of salaries among different teams. This further prevents migration of players from one team to the other. Additionally, salary caps helps to ensure that each team retains the right talent and skill among its players. Moreover, the salary cap helps to prevent inequality among organizations sponsoring different players. For example, if there are no salary cap so me teams could be spending quit a lot of financial resources to fetch the best players from other teams but through salary cap such events may be prevented (Bryant, 2009). The benefits of putting in place the salary cap are numerous to both the organization and players. For instance, salary cap help prevent unnecessary inequality between clubs/organizations sponsoring the players by ensuring that no particular organization can spend more money in paying their players than the others. Further, it ensures that there is conformity with rules and regulations establish by the National Federation League. The first salary cap was introduced in 1994 where thirty four point six million dollars was set as the salary limit. The salary cap has been reported to continue increasing over the years and in 2011, collective bargain agreement was reached. The salary cap of one hundred and twenty million dollars was put forth. Moreover, in 2013, a
Sunday, October 27, 2019
Freudian and Jungian Literary Analysis: Under Milk Wood
Freudian and Jungian Literary Analysis: Under Milk Wood Exploration of dreams, symbols and archetypes in Dylan Thomas play for voices Under Milk Wood This paper seeks to assert that Dylan Thomas play Under Milk Wood can be successfully viewed using Freudian and Jungian psychoanalytic techniques. It will attempt to not only isolate and highlight many instances of typical psychical symbolism in the work but also what could be thought of as psychoanalytic mechanisms; especially as they relate to Freuds notions of the Dreamwork in his The Interpretation of Dreams (1997) or Jungs archetypes and collective unconscious. By doing this I hope to not only subject Thomas work to a rigorous psychoanalytical exegesis, uncovering hidden personal symbols, structures and images, but also highlight the psychosocial depth of Under Milk Wood; a depth that has hitherto been overlooked by some critics. Through this I hope to assess the notion that Thomas was every bit as influenced by Freud and Jung as James Joyce and Virginia Woolf were a generation before. I will begin, in my Introduction, to give an outline of the importance of Freud and psychoanalysis to post-World War One literature and what Dylan Thomas place within that was; paying particular attention to Thomas own assertions on the importance of psychoanalysis in his work and the ways that it was greeted by the literati of the 1930s and 40s. The first chapter will be dedicated to a discussion of Under Milk Wood and its creation, looking at such areas as plot construction, the structural nature of the piece and its creative aetiology. From here I will go on to discuss the notion of the Freudian dreamwork and its manifestations in Under Milk Wood. The dreamwork, exemplified by such concepts as condensation, displacement and secondary revision, is a central concept in the Freudian cannon and, as such, has become an important interpretive tool for both psychoanalysts and literary critics. It is with this in mind that I shall attempt to isolate instances of all four of the major mechanisms of the dreamwork in Thomas play whilst relating them to the wider issues of poetic creativity and narrative structure. I will also offer a brief discussion of how Jungs interpretation of dreams differed from Freuds before going on to examine how both can be used to inform us of Thomas play. The third chapter will be dedicated to Jungian archetypes. I will isolate and discuss the many instances of archetypal imagery in the play, paying special attention to the way in which they fit in with Thomas over all poetic sense as it is displayed in his use of language, narrative and plot. This chapter will also examine the role of the collective unconscious and relate it to the Modernist technique of the stream of consciousness novel and the works of James Joyce and Virginia Woolf. My conclusion will attempt to answer the main hypothesis of this paper, that indeed psychoanalytic techniques and knowledge can be used to understand Dylan Thomass play and also what that says about the playwrights role as a modern day bard. Introduction: ââ¬Å"The Analytic Revelationâ⬠Thomas Manns paper ââ¬Å"The Significance of Freudâ⬠published in 1936 gives us some indications as to the importance of early psychoanalysis on the literary life of Europe and America: ââ¬Å"The analytic revelation is a revolutionary force. With it a blithe scepticism has come into the world, a mistrust that unmasks all the schemes and subterfuges of our own souls. Once roused and on alert, it cannot be put to sleep again. It infiltrates life, undermines its raw naà ¯vetà ©, takes from it the strain of its own ignoranceâ⬠¦Ã¢â¬ (Mann, 1965: 591) As Malcolm Bradbury and James McFarlane assert in their study Modernism: A Guide to European Literature 1890-1930 (1991), this ââ¬Å"revolutionary forceâ⬠was a large constituent of early twentieth century notions of, not only Modernism in literature and the arts but also, what it meant to be a modern man or woman. The early Modernist writers of the inter-war period not only embraced Freud and psychoanalysis as heralding a new paradigm of self-sufficiency and ontological autonomy but also, as a journal entry by Andre Gide exposes, thought themselves part of an existing groundswell of thought that was, above all, quintessentially new: ââ¬Å"Freudâ⬠¦Freudianismâ⬠¦For the last ten years, or fifteen, I have been indulging in it without knowing.â⬠(Gide, 1967: 349) The connection between psychoanalysis and literature has always been problematic. Freud, himself asserts in the opening paragraphs to his essay ââ¬Å"The Uncannyâ⬠(2005) that ââ¬Å"only rarely (does) a psycho-analyst (feel) impelled to investigate the subject of aestheticsâ⬠(Freud, 2000: 1), however writers, critics and even Freud himself have made extensive use of the interpretive similarities between the two disciplines . Not only are there are a whole host of studies devoted to the use of psychoanalysis in literary criticism but in the Introduction to his novel The White Hotel (1999), D.M. Thomas draws attention to the extraordinarily literary quality of Fr euds case studies; each containing many of the tropes and leitmotifs one would normally associate with a creative work. For Freud, the psychical mechanisms of creative writing and dreaming are in, some senses at least, inextricably linked. Both are based in a tripartite system of ideational fantasy formation consisting of: a current situational issue or concern that provokes the memory of a childhood incident or trauma which, in turn, shapes some future action in the guise of a wish fulfilment. Freud sets out the relationship between this system and literature in his essay ââ¬Å"Creative Writers and Day Dreamingâ⬠(Freud, 1986): ââ¬Å"We are perfectly aware that very many imaginative writings are far removed from the model of the naà ¯ve daydream; and yet I cannot suppress the suspicions that even the most extreme deviations from that model could be linked with it through an uninterrupted series of transitional cases.â⬠(Freud, 1986: 150) Freud continues to explain the disparity between the mind of the creative writer and the ordinary day-dreamer, asserting that whereas the latter results in a self-conscious repression of desire (the wishes of the day-dreamer being best left unspoken) the former revels in and promulgates such desire, translated as it is by artistic skill and temperament: ââ¬Å"The writer softens the character of his egoistic day-dreams by altering and disguising it, and he bribes us by the purely formal ââ¬â that is aesthetic ââ¬â yield of pleasure which he offers us in the presentation of his phantasies.â⬠(Freud, 1986: 153) This essay, perhaps more than any other work of Freuds, highlights for us the attraction of psychoanalysis to early twentieth century writers. Metaphysically and spiritually sceptical after the mass slaughter of the First World War and the alienation engendered by rise of the industrial paradigm, Freudian theory offered (as testified by Manns essay) a distinctly human, non-metaphysical and wholly scientific explanation for the place of the artist within society. For Freud, the artist was distinct from the rest of the populous but this had a purely psychical aetiology, leaving no imperative for notions of religious or supra-human inspiration. This is undoubtedly some of the attraction of Freudianism for Dylan Thomas who, throughout his letters and early work makes both use and reference to writers and critics that were, themselves, heavily influenced by Freud and psychoanalysis. Francis Scarfe, in the essay ââ¬Å"Dylan Thomas: A Pioneerâ⬠(1960) cites Freud as a major influence on the formation of Thomas early poetic voice, derived in the main from his experiences with what Scarfe calls ââ¬Å"Sitwellismâ⬠(Scarfe, 1960: 96): ââ¬Å"The dominant points of contact seems to be James Joyce, the Bible and Freud. The personal habits of language and mythology of Dylan Thomas can readily be identified through these three sources.â⬠(Scarfe, 1960: 96) If Joyce lent the young poet some of the lyricism and sense of narrative and the Bible some of the rich cadence and verbal poetics, Freud enabled Thomas to look within his own unconscious and find images and leitmotifs that would find resonance with the rest of humanity as, firstly, personal then increasingly Bardic and archetypal symbols formed the basis of his work. An early poem of Thomas clearly mirrors the hyperbole of Freuds first lectures on psychoanalysis; the poet and the analyst both evoking the image of the journey into an unknown by an antonymous but courageous individual: ââ¬Å"The midnight road, though young man tread unknowking. Harbouring some thought of heaven, or haven hoping. Yields peace and plenty at the end. ââ¬Å" (Thomas, 1990: 119) We can compare this to Freuds famous analogy that is evoked throughout his work: ââ¬Å"The interpretation of dreams is in fact the royal road to a knowledge of the unconscious; it is the securest foundation of psycho-analysis and the field in which evey worker must acquire his convictions and seek his training. If I am asked how one can become a psycho-analyst, I reply: ââ¬Å"By studying ones own dreamsâ⬠â⬠(Freud, 1957: 60) Interestingly, Thomas himself was reluctant to acknowledge his debt to Freud, choosing instead to suggest a notion that we have already posited here; that Freuds influence is paradigmatic. He says in the collection of interviews ââ¬Å"Notes on the Art of Poetryâ⬠(1963) that his writing is influenced by Freud only through the work others , itself a testament to the extent that Freudian theory and, indeed, the whole of psychoanalytic thought has permeated the very fabric of modern literature. Thomas notebooks poems, his earliest poetic statements, are suffused with what we shall see are Freudian images, inspired perhaps not by psychoanalysis itself but by the poets interest in Surrealism and their early antecedents the 18th century Metaphysical poets. Works such as: ââ¬Å"Where once the waters of your face Spun to my screws, your dry ghost blows, The dead turns up its eyeâ⬠¦Ã¢â¬ (Thomas, 1990: 217) And ââ¬Å"In wasting one drop from the hearts honey cells. One precious drop that, for the moment, quells Desires painâ⬠¦Ã¢â¬ (Thomas, 1990: 133) Clearly reflect the artistic tenants set out in Bretons Manifestoes of Surrealism (1972) that sought to combine Freudian concepts of the dreamwork with aesthetic creation . As we shall see in the first chapter of this paper, this delight in the surreal as it relates to the Freudian image remained with Thomas throughout all of his working life and, most certainly, manifests itself in Under Milk Wood. The analytic revelations then, of Freud , have not only influenced those writers such as Breton, Auden and Woolf who are were intimately acquainted with his writing but also writers like Dylan Thomas who, by his own admission, came to psychoanalysis through other creative writers works. This paper, like many others, uses psychoanalytic theory as a methodology with which to uncover latent symbols, patterns and structures within Thomas work. It will not only relate such symbols to the poets own poetic vision but will, through Jungian theory, expand these so that they encompass universal archetypes and concepts such as the collective unconscious that structures the unconscious and, inevitably finds its way into works of a creative nature . Chapter One: ââ¬Å"To Begin at the Beginningâ⬠Dylan Thomas play for voices Under Milk Wood began life as a small radio broadcast Quiet Early One Morning (Sinclair, 1975, Jones, 1963) and this short piece is easily recognisable as the genesis for the larger work. There are, for instance, many of the same basic characters ââ¬â the milkman ââ¬Å"still lost in the clangour and music of Welsh-spoken dreamsâ⬠(Thomas, 1992), the sea captain, the lonely lady ââ¬Å"Miss May Hughesâ⬠and even the tragic-comic Mrs Ogmore Pritchard. There is the same sense of poetic cadence that constantly adds to the somatic quality of the writing, lulling the reader into a musical trance as sibilance and assonance is combined with Thomas particular inner rhythms, such as in this extract: ââ¬Å"The sun lit the sea-town, not as a whole, from topmost down reproving zinc-roofed chapel to empty-but-for-rats-and-whispers grey warehouse on the harbour, but in separate bright pieces.â⬠(Thomas, 1978: 15) The story, recited by Thomas himself in 1944 on the BBC, describes the still sleeping town of New Quay in Cardiganshire (Maud, 1992) and weaves external description with internal monologue as the narrator flits in and out of the dreaming consciousnesses of the towns inhabitants. In the story, each paragraph brings a new image or a new perspective but what we are ultimately presented with is the stream of consciousness of the narrator; in the story, unlike in Under Milk Wood, an impersonal but altogether discernable ââ¬Å"Iâ⬠: ââ¬Å"Quite early one morning in the winter in Wales, by the sea that was lying down still and green as grass after a night of tar-black howling and rolling, I went out of the house, where I had come to stay for a cold unseasonable holidayâ⬠¦Ã¢â¬ Thomas, 1978: 15) It is this point, this appearance of the personal pronoun that, as we shall see, makes Quite Early One Morning markedly different to Under Milk Wood. Thomas, however, retains the sense of dreamy absurdity, as images are juxtaposed for comic effect amid the repeated refrain of ââ¬Å"The town was not yet awakeâ⬠. Under Milk Wood grew out of this humble beginning and is both markedly similar and surprisingly different . Both works reflect, as Derek Stanford (1954) suggests, the cadences, characterisation and plot construction of Joyces Ulysses (1979), being as they are the collective narratives of a whole town in the same time period. Both works, however, are also embryonic, Quite Early One Morning obviously being a blueprint for Under Milk Wood but this also being merely a fragmentary snapshot of a larger planned work that was never finished (Jones, 1986: ix). Under Milk Wood also resembles the cyclical structure of Joyces other great work Finnegans Wake (1992). Thomas play abounds with references to beginnings and commencements; we have, for instance, the famous first lines: ââ¬Å"To begin at the beginning: It is Spring, moonless night in the small town, starless And bible-blackâ⬠¦Ã¢â¬ (Thomas, 2000: 1) That not only evokes the biblical ââ¬Å"In the beginning God created the heaven and the earthâ⬠(Gen, 1:1) but also the creational sense of Joyces reference to the beginnings of mankind in the opening lines of his novel: ââ¬Å"riverrun, past Eve and Adams, from swerve of shore to bend of bay, brings us by a commodius vicus of recirculation back to Howth castle and Environs.â⬠(Joyce, 1992: 3) In Under Milk Wood, the cyclical nature of the day is metonymous with the seasonal nature of the year and this with the life of a human being as Thomas juxtaposes images of beginnings, babies and births with ageing, infirmity and death; as in this passage: ââ¬Å"All over town, babies and old men are cleaned and put into their broken prams and wheeled on to the sunlit cockled cobbles or out into the backyards under the dancing underclothes, and left. A baby cries.â⬠(Thomas, 2000: 27) As we shall see, this notion of the circle, of repeating is important to both Freud and Jung; Freud through his insistence on the importance of the return in notions such as repression and the death drive and Jung, through his concept of the mandala as a recurring symbol. Like Joyce, Thomas displays circles within circles, as the plot and structure of the work as a whole mirrors the framework of the characters lives and psyches. We see this reflected in many of the plays most successful characters, witness for instance the constant iteration of Mrs Ogmore Pritchard, as she repeats her life over and over again with different husbands, only to have them revisit her after their deaths: ââ¬Å"Mr Ogmore, linoleum, retired, and Mr Pritchard, failed bookmaker, who maddened by besoming, swabbing and scrubbing, the voice of the vacuum cleaner and the fume of the polish, ironically swallowed disinfectant, fidgets in her rinsed sleep, wakes in a dream and nudges in the ribs dead Mr Ogmore, dead Mr Pritchard, ghostly on either side.â⬠(Thomas, 2000: 10) The same can be said, of course, for Captain Cat, whose dreams and waking life are characterised not by the dead per se, but by their return as he witnesses the phantasmatic manifestations of either his repression or the collective unconscious (whether one is citing Freud or Jung). The sense, in Under Milk Wood, is that of a blithe acceptance of the passing of time and the knowledge that things return; the sunrise, the Spring and the dead. This is reflected in many of Thomas poems, for instance in the closing lines of ââ¬Å"I See the Boys of Summerâ⬠: ââ¬Å"I am the man your father was. We are the sons of flint and pitch. Oh see the poles are kissing as they cross!â⬠(Thomas, 1990: 219) In this, also, as Karl Jay Shapiro asserts in his study In Defense of Ignorance (1960), Thomas work clearly reflects what was a seminal poem for the young poets generation W.B. Yeats ââ¬Å"The Second Comingâ⬠(1987) which contains images of both beginnings and circles within circles. In the next chapter I will look at how these aspects of Under Milk Wood can be interpreted through the psychoanalytical work of Freud and Jung, paying attention specifically to their concepts of dreams and dreaming; again another leitmotif of Thomas play that can be seen to come from Joyces Finnegans Wake. Chapter Two: The Dreamwork, the Symbol and Captain Cat Freud On Dreams As Richard Wollheim suggests, Freuds theories on dreams are the ââ¬Å"most remarkable single elementâ⬠(Wollheim, 1971: 66) of his psychoanalytical project and Freud himself in his essay ââ¬Å"On Dreamsâ⬠(1991) stresses the primacy of dream interpretation in his system: ââ¬Å"The transformation of the latent dream-thoughts into the manifest dream-content deserves all out attention, since it is the first instance known to us of psychical material being changed over from one mode of expression to another.â⬠(Freud, 1991: 89) For Freud, dreams serve as symptoms of unconscious repression in the same way as parapraxes (slips of the tongue) and instances of forgetfulness. The content of dreams can, he said, be split into the latent and the manifest; the one providing a shield for the other as the Unconscious gives up its fissures and problems that have been repressed by the Ego during waking hours. Freuds work The Interpretation of Dreams attempts to provide a full scale, largely scientific study of not merely the symbolism of dreams but also their mechanism; a mechanism that he termed the ââ¬Ëdreamwork. The dreamwork can be thought of as a process (Wollheim, 1971) that transcribes the latent content of dreams into the language of the manifest. Freud is clear in The Interpretation of Dreams that psychoanalysis does not deal with the simple ââ¬Ëtranslation of images or primitive notions of symbol exchange that sees dreams as merely scripts that can be easily interpreted using a universal dictionary, although he does acquiesce to the point that some symbols recur on a universal level. Instead, Freud sees dreams as the return of repressed desires and their attendant wishes that find a voice in the psychical economy through a process of disguise. The desire, as Richard Stevens (1983) suggests, ââ¬Å"will be fused with experiences and thoughts from the previous day or even events occurring during the course of the nightâ⬠(Stevens, 1983: 30). The dreamwork, in the Freudian system, is both the mechanism of disguise and the tool of interpretation because it contains an internal logic that can be used by the analyst to trace the source of repression and, through the process of transference, brought into the conscious and rendered harmless (Freud, 1997). Perhaps the most important concept within The Interpretation of Dreams is the four-fold dreamwork mechanism that can be used, not only in dream interpretation but as we shall see, in the critical appreciation of literature. Freud termed these mechanisms condensation, displacement, representation and secondary revision and before I go to look at how each one fits into Under Milk Wood specifically I would like to, briefly, offer up an explanation as to how each effects the manifest dream-content and ergo the literary image or trope. Condensation This is, perhaps, the most common dream feature and is what gives dreams their sparse, confusing quality. For Freud, dream-thoughts are many and varied, each bombarding the dreamwork simultaneously: ââ¬Å"The dream is meagre, paltry and laconic in comparison with the range and copiousness of the dream-thoughts. The dream, when written down fills half a page; the analysis, which contains the dream-thoughts requires six, eight, twelve times as much space.â⬠(Freud, 1997: 170) Condensation manifests itself as images laden with meaning, as the unconscious overlays and condenses two or more dream-thoughts into one motif. Part of the skill of the analyst according to Freud is the extent that such condensation can be unravelled and successive layers of unconscious meaning and repression peeled back and revealed (Freud, 1965: 313). Whereas Freud was dubious as to the possibility of ever reaching a definitive dream interpretation because of the very nature of condensation, he also asserted that the ways in which dream-thoughts are condensed gives the analyst a clue as to their psychical meaning. Freud cites his own dream of the Botanical Monograph as an example of the way in which different dream-thoughts can be condensed into one dream-image; the latent meaning only becoming apparent when this relationship is exposed . Displacement Displacement refers to the substituting of elements within dreams. Due to the nature of the unconscious, elements and images that have a similar psychical economy invariably end up being displaced, one for the other. In The Interpretation of Dreams Freud characterises displacement as constituting a de-centring of the dream-thoughts: ââ¬Å"We may have noticed that these elements which obtrude themselves in the dream-content as its essential components do not by any means play this same part in the dream-thoughts.â⬠( Freud, 1997: 190) Displacement, like condensation, arises from the synchronous nature of the unconscious and manifests itself in two ways; firstly, through the substituting of dream-thoughts, so that dreams can appear absurd and illogical and, secondly through shifting meanings ââ¬â an image may possess one meaning in one nights dream and another on a different night. Melanie Klein, for instance, in her essay ââ¬Å"Psychological Principles of Early Analysisâ⬠(1991) offers us some interesting insights into how displacement works in something other than the dream; the child at play. ââ¬Å"My analyses again and again reveal how many different things, dolls for example, can mean in play. Sometimes they stand for the penis, sometimes for the child stolen from the mother, sometimes for the little patient itself etc.â⬠(Klein, 1991: 134) Both condensation and displacement have been used as the basis for theories of Surrealist aesthetics, as Carrouges and Prendergast assert in their study Andre Breton and the Basic Concepts of Surrealism (1974: 192) which uses seemingly disparate images juxtaposed in order to create an illogical, dream-like tableaux. Representation Representation refers to the dreamworks tendency to present feelings, repressions and notions as images and symbols. Unlike many pre-Freudian systems of dream interpretation such symbolisation is centred, to a very large extent, around the dreamers own personal history and psychology. However as I have already stated there are, due to the inter-subjective nature of the psyche, recurring symbols and motifs that can be found in a great many peoples dreams. Richard Stevens in his Freud and Psychoanalysis (1983) mentions just a few of them: ââ¬Å"small boxes, chests, cupboards and ovens correspond to the female organ; also cavities, ships and all kinds of vessels. The actions of climbing ladders, stairs, inclines or flying may be used to symbolise sexual intercourse; having a haircut, tooth pulled or being beheaded, castration.â⬠(Stevens, 1983: 33) Secondary Revision Secondary revision refers to the mental processes that occur after the dreamer awakes and that organises and places the otherwise absurd and disparate images and themes into a, relatively, cohesive narrative. Wollheim points to there being doubt in Freuds later work as to the place of secondary revision within the dreamwork (Wollhein, 1971: 69) but, as a concept, it has been important in many neo-Freudian systems of aesthetics especially, as Charles Altman points out in his essay ââ¬Å"Psychoanalysis and Cinemaâ⬠(1986: 526), by the French school of film critics who saw it as, not so much an integral part of the dreamwork, but as the main constituent in narrative formation and the audience/film dialectic. Jung On Dreams Dreams play as important a role in the work of Carl Jung as Sigmund Freud (Fordham, 1964) however the former not only sees their place in the psychical economy differently but has, as he explains in Man and his Symbols (1964), created an entirely separate process of interpretation and translation. Jung disagreed with Freuds notion of the dreamwork and his method of free association whereby the analysand recalls a dream and lets their mind wander through the myriad of different unconscious connections only to be unravelled and assessed by the analyst. For Jung, this process is likely to uncover neuroses and repression but is unlikely to uncover them connected with the dream. For Jung, the further away from the central motifs of the dream-image one gets the further away one travels from the locus of their meaning. Therefore, under a Jungian system, dreams consist not of personal motifs of repression returning through the dreamwork but as expressions of either the personal or collective unconscious. The method of extracting the meaning from dreams is centred around the correct reading of such symbols and an evaluation of how they relate to either the dreamers personal or their phyllogenetic background, as Jung himself asserts: ââ¬Å"Dreams are impartial, spontaneous products of the unconscious psyche, outside the control of the will. They are pure nature, they show us unvarnished, natural truth, and are therefore fitted, as nothing else is, to give us back an attitude that accords with our basic human nature.â⬠(Jung, 1989: 55) Jung viewed the waking, conscious perceptions as having a penumbra of associated psychical meanings (Jung, 1964: 28), even the very simplest of actions, for instance seeing or hearing, can involve a gamut of other ideational and experiential relations and it is this that we witness in dreams; the whole of our unconscious unfettered by the ordering, the siphoning and the categorisation of the conscious mind. For Jung, then, the absurd quality of dreams, their surreal nature comes not from intervention of the dreamwork but from the cultural and personal associations attached to perceptions and experiences. Thomas On Dreams Both Freuds and Jungs systems of dream interpretation offer us important critical tools with which to view Dylan Thomas Under Milk Wood both in terms of the images and symbols the playwright uses in order to convey the sense of the somatic and the dream-like and his use of surrealism as a semi-comic trope throughout the piece. The play begins in the collective dream of the town. Just like the short story Quite Early One Morning, the audience is taken on a journey through the consciousnesses of the sleeping townsfolk as they dream their separate dreams, shaped (as both Freud and Jung assert) by their individual consciousnesses and personalities. Captain Cat, for example, experiences the return of the repressed guilt he feels towards his long dead shipmates: ââ¬Å"Captain Cat, the retired blind sea-captain, asleep in his bunk in the seashelled, ship-in-bottled, shipshape best cabin of Schooner House dreams of Second Voice: never such seas as any that swamped the decks of the S.S. Kidwelly bellying over bedclothes and jellyfish-slippery sucking him down salt deep into the Davy darkâ⬠(Thomas, 2000: 2) Thomas, here, reflects both Freudian and Jungian dream analysis as Captain Cats dreams abound with symbols of his past and are unmistakably suffuse with the characters own visual lexicon, what Jung calls the ââ¬Å"dream languageâ⬠(Jung, 1986: 33). The same can be said of Dai Bread who dreams of ââ¬Å"haremsâ⬠, Polly Garter who dreams of ââ¬Å"babiesâ⬠and even Nogood Boyo who dreams of ââ¬Å"nothingâ⬠. However, within the very text of Under Milk Wood we notice each one of the four elements of the Freudian dreamwork. The dense language is a clear instance of condensation: the vital elements of the imagistic leitmotifs are extracted and pile one on top of another, as adjective combines with adjective to form the quintessentially Thomasian poetics, such as here where the playwright draws a finely tuned portrait of Mrs Dai Bread One, the wife of the baker: ââ¬Å"Me, Mrs Dai Bread One, capped and shawled and no old corset, nice to be comfy, nice to be nice, clogging on the cobbles to stir up a neighbour. Oh, Mrs Sarah, can you spare a loaf, love? Dai Bread forgot the bread. Theres a lovely morning! Hows your boils this morning?â⬠(Thomas, 2000: 22) Thomas both describes the sense of a dream here and, through condensation, utilizes its mechanism. Words and phrases are juxtaposed and their meaning condensed in a way that mirrors almost exactly the workings of Freuds dreamwork. We see this reflected many times throughout the narrative of Under Milk Wood, as the author evokes in a linguistic sense what Freud saw in a psychoanalytic sense. We see, for example a clear literary rendering of displacement in the absurd portrait of Cherry Owen as described by the Second Voice: ââ¬Å"Cherry Owen, next door, lifts a tankard to his lips but nothing flows out of it. He shakes the tankard. It turns into a fish. He drinks the fish.â⬠(Thomas, 2000: 13) Here the incongruous image of a fish replaces or displaces the tankard that Cherry Owen drinks from adding to the dreamy quality of the early passages of the play. As a cultural symbol, the fish also mirrors the third of the Freudian mechanisms, representation, whereby a linguistic notion ââ¬Å"He drinks like a fishâ⬠is rendered in a quasi-comic symbolic form. Of course, the ultimate use of dreams and dreaming in Under Milk Wood is the plot itself. Both Freud and Jung rely heavily on the concept of the return within their respective dream philosophies (Stevens, 1983; Fordham, 1964) and this is reflected in the very structure of the play that could, after all, be thought of as merely the manifest dream-content of the First Voice, or perhaps even Thomas himself. Like a dream, the text iterates, as we shall see in the next chapter, the same basic images and archetypes; the symbols are at once full of meaning in themselves and signifiers for other things. The First Voice can be seen as the voice of God but also of secondary revision, knitting disparate elements together to form a narrative that can be followed and engaged with. As the characters awake, their lives, as they are described by the First and Second voice, are shown to be no less absurd than the irrationality of their dreams. This is perhaps because the entire play can itself be seen as a dream of the authors in which he creates, as he states in a letter to A.G. Prys Jones, ââ¬Å"a never-never Walesâ⬠(Thomas, 1985: 848) that, like its Peter Pan counterpart, is as much a manifest wish of its author as anything else. Chapter Three: The Shadow, T Kelloggs Business Strategy: Success Factors and Barriers Kelloggs Business Strategy: Success Factors and Barriers Introduction: The importance of customers and their value plays a major role and cannot be neglected by the companies in todays business world. The implementation of different new strategies and marketing plans will not help if the companies do not pay attention to the customers. Any companys marketing plan agenda should and will always include customers. Customer focus and retention is a powerful strategic advantage that helps to increase the profitability of the company and to survive in the high competitive environment. The different consumers across the world might lead to varying consumer behaviours which result in identifying varying concepts by decision making units to sell the products. In a company like Kelloggs the purchasing process is dependant on consumer behaviour. The buying pattern of the consumers has an influence on directly related phenomena as well as post marketing phenomena. Kelloggs has seen a downfall in sales in the past decade and still continues to see. There is a huge discussion in the EU market about the food nutrition and labelling and the negative media image produced about the products of the company. The Kelloggs products are criticised by food standard agency (FSA) as red products and junk food. They said that the company is trying to show their products healthier than they actually are. These statements and actions of FSA has not only affected the overall business and its image but also the consumer attitude towards the products. This report talks about how Kelloggs can resolve the issue by using marketing research and customer focused strategy. Company Profile: Kelloggs is the worlds largest cereal maker since 1906 and is located in the United States. Kelloggs products has become a part of the delicious mornings for the people around the world since a century. Its business is operated in two segments: Kelloggs North America and Kelloggs International. 66% of the revenue to the company comes from North America region which consists of the Canada and the United States. The remaining 34% comes from the Kelloggs international market which consists of Europe (20%), Latin America (8%) and Asia Pacific (6%). The products vary from ready-to-eat cereals to convenience foods such as cereal bars, cookies, toaster pastries, crackers, frozen waffles, snacks and veggie foods. Obesity and Health Wellness is the primary concern for people in the world today. Kelloggs has invested on this trend by introducing many health focused products like Kelloggsà ®, Pop-Tartsà ®, Cheez-Ità ®, Mini-Wheatsà ®, Nutri-Grainà ®, Rice Krispiesà ®, Keeblerà ®, Specia l Kà ®, Chips Deluxeà ®, Famous Amosà ®, Morningstar Farmà ®, Sandiesà ®, Eggoà ®, Austinà ®, Clubà ®, Murrayà ®, Kashià ®, Bear Nakedà ®, Gardenburgerà ®,All-Branà ®,and Stretch Islandà ®. The demand for its products came from the continuous advertising since 1906. The main competitors are General foods, Quaker Oats, General Mills and Ralston-Purina. It started out in Battle Creek, Michigan with 44 employees which eventually has grown into a multinational company with 30,000 employees. The manufacturing of its products is taking place in 18 countries and selling them over 180 countries successfully with the implementation of intelligent strategies and leadership. Key Success Factors: The main key factors for Kelloggs Success are it perceived to have a healthy image when compared to other daily breakfasts and snacks like chocolates and crisps. They made the products convenient enough so that they can be carried anywhere easily. They offer a range of cereal bars which are quite useful for people on the morning rush. Few Kelloggs products are really versatile as moms can give them as a snack between breakfast and lunch to their kids. Sodium content in the food is a major issue that the company has to deal with. Kelloggs are trying to develop products with less salt content and including more amount of fruits in the bars and cereals for people with health concerns. They have created a high level of brand awareness in the people which allowed them to win the customer loyalty. They have designed various products since a century for all age groups from childrens to adults. Innovation has influenced Kelloggs market to a greater extent. Introducing new products according to the changing markets and tastes of people from time to time has made Kelloggs to win the customers. They offered the products at a lower price which made an average household to afford, hence retaining the customers at large. Kelloggs market its products itself. It do not manufacture cereals for any other company who sells them under their own brand. All these factors added for the company to run successfully and become the world market leaders in the highly competitive market. Strategy: Kelloggs aim was to be the food company of choice and also make customers understand the importance of a balanced lifestyle which can be achieved by their products. The mission is to drive sustainable growth through the power of the people and brands by better serving the needs of customers, consumers and communities. Based on their vision and mission they crafted their strategy to achieve aims and objectives with the power of position and brand image. Kelloggs targeted various groups of people and deigned the products accordingly to attract their mind sets. Balanced Lifestyle is the broad strategic objective of the company. It implemented these strategies by some tactical plans like supporting the physical activity among all age groups and to sponsor these activities with the use of companies resources, the communication of the balance diet to consumers using the cereal packs, and also introduction of food labelling which would allow consumers to understand the balanced diet content of their products. Kelloggs has introduced the recommended Guideline Daily Amounts (GDA) to their packaging labels. This allowed the customer to have a knowledge of the amount of nutrients in take in a serving of Kelloggs food. Their strategy is to attract customers by encouraging them to take part in the swimming programs organised by the company in relationship with the Amateur Swimming association (ASA). Kelloggs has sponsored almost 1.8 million awards every year to the swimmers. This idea of teaming up with ASA has helped the company to reinforce its brand image. It also has started many community programs and breakfast clubs to create awareness of their products in people. By all these activities it shows that the company is trying to create a good CSR image in the industry. Kelloggs believed that if consumers are given proper information about their products, they can retain them. So, they chose various methods to communicate their objectives to the world such as using cartoo n characters, and also through effective advertising. It also distributed nutrition magazines for the employees to make them better understand about the objectives. Solution: In a major business study about Kelloggs, it is seen that their consumers buying behaviour is mostly dependant on the companys focus towards customers and how well they treat them rather than manufacturing, pricing or merchandising of the products. Consumers tend to purchase the products which are more healthy. Hence they want to know all the available information about the products they want to buy or consume. The products information, beliefs, intentions and attitudes of the customers influence the decision process. So Kelloggs has to perform a market research on whether the consumers buy their products based on the label information or not. The visual inspection of the product or the experience of purchasing the product play a major role in the decision making of the consumer. Advertising and promotion of the product might as well have a greater impact on the buying pattern. It is difficult enough to understand the consumer behaviour within the borders of a single country. Underst anding and serving the needs of consumers from different countries can be daunting. The values, behaviours and attitudes of the consumers vary greatly across the world. Kelloggs must design the marketing programs and products according to the peoples needs. For example, in the United Kingdom where most people eat cereal regularly for their breakfast, Kelloggs should try persuading consumers to buy their brand rather than a competitors brand. In France, however where most people prefer croissants and coffee or no breakfast at all, it should advertise to convince people to eat cereal for breakfast and in India, where many consumers eat heavy fried breakfasts and skip meal all together, the company should make attempts to convince the buyers to shift to a lighter, more nutritious breakfast diet. To cover up the damage caused due to the labelling issue by FSA, Kelloggs Should determine the customers needs and convert them into requirements. In order to fulfil them, it should fully understand the current and future needs of the customers, identify the customers, determine their key product characteristics, identify and assess market competition, identify opportunities and weakness, define financial and future competitive advantages, ensure that it has sufficient knowledge about the regulatory requirements, identify the benefits to be achieved from exceeding compliance and also identify their role in the protection of community interests. Kelloggs can start launching some new products aimed at the health conscious consumers. They can start selling them for a lowest price in the market and satisfy them with a good value products for every penny they spend. They can concentrate more on three groups of people like individuals, families and supermarkets who wanted to have a healthy diet. They can focus more on health conscious people from age group from 25-50 by promising them healthy diet with their products. By the introduction of these products in the market they can show the customers that Kelloggs is being paid attention to what they want and how important their health is to the company. They can start collecting information from consumers and people by conducting surveys about what kind of products they are actually looking for and based on that they can prepare them and position them to win the competitive advantage. So the only mantra to attract the customers again and to cover up the loss created by FSA is obsessive customer attention. Even though making health conscious customers happy might affect the short term profits, yet it helps to acquire a loyal customer base which pays off in the future. Making these products available at all consumer stores and super markets at a lower retail price might assist in building up the brand image yet again. Adv ertisements play a crucial role in winning the brand image and loyalty of the customers. If the company tries to create an awareness about the product and the low price buying strategy, it would encourage the consumers to buy them that results in the greater sales of the product. Potential advantages by focusing on customers: Awareness of changing dynamics of the consumer market will definitely help Kelloggs to gain a competitive edge in the cereal industry. The increasing trend of health consciousness and the changing tastes can be known time to time by extensive market research. The feed back from consumers and the surveys conducted will allow the company to learn about their drawbacks and work up on them. It enables the business to minimize price sensitivity, improve profitability, differentiate itself from the competition, improve its image in the eyes of customer, achieve a maximum number of advocates for the company, increases customer satisfaction and retention, enhance its reputation, improve staff morale, ensure products and services are delivered right first time, increase employee satisfaction and retention, encourage employee participation, increase productivity and reduce costs, create a reputation for being caring customer-oriented company, foster internal customer / supply relationships and also bring about continuous improvements to the operation of the company. Barriers to overcome: For Kelloggs to win back its brand and image customer loyalty and becoming customer focused organisation there are some barriers to overcome Internal Focus: Rather than focusing on improving the output measures like revenue, cost and returns, the firm should pay attention to input measures like staff satisfaction and customer experience. Command and Control Culture: A command and control culture in the organisation creates internal conflicts, poor communication and mistrust. This constrains the freedom of building customer relationships and also the exchange of knowledge for better growth of the company. Short Term Approach: The company should not tend to fall back to the product-thinking strategy, instead it should hold on to the customer focus strategy and treat it as a long term initiative which might help acquire customer loyalty and retention to the firm. Inadequate Customer Data: With small volumes of customer data it is difficult to analyse customers behaviour and manage relationships. So, they should always make sure that adequate amount of data is available on the customers to understand the buying behaviour patterns. Understanding the customers: Though the company has gathered enough information, it is sometimes difficult to harness it. So it should try understanding the attitudes and beliefs of the customer. Conclusion: Labelling on food products plays a major role in the decision making process of a consumer. The buying behaviour of consumers is richly embroidered by the labels available on the product. In the Kelloggs case labelling issues created a damage to the company. The best way for Kelloggs to recover from this situation is to use the launch of the new products as a strategic technique to win back the customers it has lost. The glue that hold the organisation together is strong customer focus. It acts as a fuel for an improving the brand image of the company. Every employee should be committed and dedicated towards their work in order to build a customer focused organisation. If Business neglects to create a true customer focus, they need to face huge unnecessary costs for poor service raised due to the active promotion of the customers who are dissatisfied. This might result in investing extensively in marketing and advertising by the company to gain back the customers attention. The life blood of the organisation are the customers who allows the firm to realise their main goals and objectives to survive in the market and also to make a profit. Their behaviour helps the products to attain a recognition and allow them to last for longer periods. Consumer behaviours keep changing from time to time and the best thing the company could do is to develop strategic ways that make the consumers buy the products may it be old or new. So, customer focused strategy is the only thing which keeps the companies alive and growing in this highly changing competitive market.
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